Things are a bit pricier in Yankee Land. I tried to be frugal when I replenished my pantry upon arrival, but I've since reaffirmed that some things are worth the price when you're dedicated to food that tastes as good as possible.
Case in point: A few weeks into our adventure, JG made the comment that the biscotti we always have around weren't quite as good as they used to be. I knew they weren't and I knew why: store-brand cocoa powder. Dutched cocoa powder has a much stronger chocolate flavor [due to an acid neutralization process created by a Dutch man] and gives baked goodies a deeper color.
It's a few dollars more than Hershey's or store brand, but a bag or box lasts a while -- even for me -- and if you're going to use it as a primary ingredient to bind a cake together, it's better if it tastes great. I would even choose a cheaper Dutched cocoa over a premium non-alkalized cocoa.